In this episode of The Business Ownership Podcast, Michelle Nedelec sits down with Kash Rocheleau, CEO of Icon Foods, to explore how sugar reduction is reshaping the food industry. From sugar alternatives to clean label innovation, Kash shares her journey from executive assistant to CEO and how passion and determination fueled her success. Check it out!
What’s the future of sugar reduction—and how will it change what we eat? Can sugar reduction actually boost business growth?
In this episode of The Business Ownership Podcast I interviewed Kash Rocheleau. Kash Rocheleau is the co-owner of The Reset Button, a one-stop shop for ADAS calibration services, where she oversees financial operations including budgeting, cash flow, investments, and tax planning. She collaborates with her partner and team on business strategy, marketing, and customer relations, combining her expertise in accounting and finance with an entrepreneurial mindset to help businesses achieve their goals.
In addition to her role at The Reset Button, Kash serves as Chief Financial Officer for Icon Foods, Guy Gone Keto, and King Capital Investments. She manages financial operations, reporting, and compliance while driving growth and profitability. With a strong background in legal matters—ranging from acquisition negotiations to trademark applications and regulatory compliance—she brings a well-rounded approach to complex business challenges.
Kash holds an MBA in Accounting and Finance from Eastern Washington University, equipping her with the knowledge and expertise to guide businesses toward sustainable success.
If you care about health, flavor, or food innovation & business —this one’s for you.
Check this out!
Show Links:
Kash Rocheleau on LinkedIn: https://www.linkedin.com/in/kash-rocheleau-a0678528/?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
Icon Foods Website: https://www.iconfoods.com/
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