Ready to revolutionize your sales strategy? In this episode, Mike Bosworth, the founder of Solution Selling, discusses the power of storytelling in sales. With decades of experience, Mike shares how emotional intelligence and customer hero stories can bridge the gap between salespeople and potential clients, creating stronger connections and driving better results. Tune in to learn how these techniques can enhance your sales strategy and build long-lasting client relationships!
Want to know why is it important to understand how your customers use your product to solve problems? Or, what makes the top 20% of salespeople stand out in building trust with strangers?
In this episode of 7-8 Figure Special Series I interviewed Mike Bosworth. He is founder of Solution Selling and a Co-Founder at WeConcile. Mike Bosworth is well known throughout the business sales world as a thought leader, speaker, sales philosopher, entrepreneur and the author of best selling sales books Solution Selling (McGraw-Hill, 1993), co-author of CustomerCentric Selling (McGraw-Hill, 2003). Mike began studying the power of story as a framework for building emotional connection in 2008 and published a new book, What Great Salespeople Do, the Science of Selling Through Emotional Connection and the Power of Story in January, 2012. In January 2013, Mike founded Story Seekers with a focus on teaching people how to connect with strangers using a story framework.
Are you missing out on sales by overlooking the emotional side of your client relationships? Learn how storytelling can transform your approach to sales in a highly competitive market. Check this out!
Show Links:
Mike Bosworth on LinkedIn: https://www.linkedin.com/in/mikebosworth/
Book a call with Michelle: https://go.appointmentcore.com/book/IcFD4cG
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