In this episode, Michelle sits down with Kristin Zhivago, a veteran in the digital marketing sphere and author of "Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy" Kristin shares her extensive journey from selling machine shop tools to becoming a revenue coach and eventually running a successful digital marketing agency. Kristin dives deep into the importance of understanding the customer's buying journey and how businesses can align their sales and marketing strategies to meet customer expectations. She explains her unique approach of interviewing clients' customers to uncover valuable insights that drive effective marketing campaigns. Kristin also shares compelling success stories, including transforming a luxury yacht cruise business and a liquid nitrogen supplier, illustrating the power of customer-centric marketing. Don't miss this episode if you're looking to refine your marketing strategy and boost your sales by truly understanding your customers. Kristin's practical advice and wealth of experience make this a must-listen for any business owner. Check it out!
Want to increase your revenue?
In this episode of The Business Ownership Podcast I interviewed Kristin Zhivago. Kristin is the president of Zhivago Partners, a digital marketing management company that serves both B2B and B2C clients in a variety of industries. She is a revenue coach, helping CEOs and entrepreneurs sell the way her customers want to buy. Her 5-star book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy was chosen by Forbes as one of the top sales and marketing books. Zhivago speaks frequently on the subject of the customer’s buying process, which she was one of the first to identify as being key to selling to today’s customers, and about building your business to compete effectively in our fast-changing, hyper-competitive markets.
Learn how to fine tune your marketing so that your customers can buy easily, and, you can increase your revenue. Check this out!
Show Links:
"Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy Book" on Amazon: https://www.amazon.com/Roadmap-Revenue-Sell-Your-Customers-ebook/dp/B07FMN9BPP?ref_=ast_author_mpb
Zhivago Partners Website: https://zhivagopartners.com/
Book a call with Michelle: https://www.AwarenessStrategies.com/m30
Join our Facebook group for business owners to get help or help other business owners! The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscaling
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