Dive into the world of strategic marketing with Jennifer Sutton in this episode of The Business Ownership Podcast. Jennifer unpacks the common misstep where businesses mistake an advertising problem for a marketing problem, and how her expertise in brand strategy can turn a sea of sameness into a distinctive message that resonates with the right audience. She delves into the nuances of media mix modeling, targeting, and tracking, ensuring that every advertising dollar works harder and smarter for her clients. Whether you're struggling to see the ROI on your media spend, or you're uncertain if your marketing is as effective as it could be, Jennifer's insights will empower you to rethink your strategy. For a dose of inspiration and practical advice that could redefine your marketing efforts, tune in to this episode and witness how embracing discomfort can lead to comfort in growth and success. Don't forget to subscribe, share, and head over to the show notes for all the links to connect with Jennifer. Check this out!
Are you pouring money into advertising but not seeing the desired results?
In this episode of The Business Ownership Podcast I interviewed Jennifer Sutton. She is a 3x founder and 4x mom and an accomplished marketing and advertising expert who has dedicated her career to helping businesses grow and thrive. With over two decades of working in large advertising agencies, she took the entrepreneurial leap and establish her own marketing and advertising agency in 2013, Bright Marketing, growing it into a multi-million dollar venture, a testament to her business and brand building acumen. Jennifer is the host of the weekly podcast for founders, "Hello Chaos".
If you're an entrepreneur or business owner looking to refine your marketing strategy, scale your business, or simply get inspired by a true industry innovator, this episode is a must-listen. Jennifer's expertise in brand strategy, media, and advertising shines through, offering actionable advice that can transform the way you approach marketing.
Remember, as Jennifer says, "Those dollars need a return with cousins." Let this episode be the cousin that brings a return to your time investment.
Check this out!
Show Links:
Jennifer Sutton LinkedIn: https://www.linkedin.com/in/jenniferjsutton/
Bright Marketing Website: https://www.brightcomarketers.com/
Orange Wip Website: https://orangewip.com/
Book a call with Michelle: https://www.AwarenessStrategies.com/m30
Join our Facebook group for business owners to get help or help other business owners! The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscaling
Looking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/
Digital Adoption Roadmap: https://www.awarenessstrategies.com/digital-adoption-roadmap/