What if your marketing worked while you slept? Podcasting creates long-term visibility, deeper relationships, and authority — all from one conversation. Podcasting isn’t just content — it’s a growth strategy. In this episode of The Business Ownership Podcast, Nicole shares how entrepreneurs can use podcasting to establish credibility, shorten the sales cycle, and multiply their reach without paid ads. Check it out!
Still relying on ads and social media posts to get clients? Podcasting builds trust faster, shortens the sales cycle, and positions you as the go-to expert — without chasing leads.
In this episode of The Business Ownership Podcast, I interviewed Nicole Grinnell. Nicole is a 2x business owner and founded Mic'd Up Booking driven by her firsthand experience of the power of podcasting. Her desire is to extend this powerful tool to fellow entrepreneurs and business owners.
Nicole comes from a long line of entrepreneurs and small business owners. She launched her first business, Bosun Solutions, in 2017. As the daughter of a Small Business Owner turned Corporate Executive Support- she has unique insight to the needs that the Entrepreneur & CEO face in order to scale their business.
Her entire career has been laced with finding family-life balance, from working for her family business, to getting married and having kids in the midst of climbing the corporate ladder. She now has a marriage, two teenage children, and has grown her businesses to $2 million in revenue. Her goal is to help other small businesses succeed. She is a client of her own services and firmly believes that podcasting is a form of marketing that can lead to great networking opportunities and business success.
Want to turn conversations into real business opportunities? Learn how to grow your business with podcasting.
Check this out!
Show Links:
Nicole Grinnell on LinkedIn: https://www.linkedin.com/in/nicole-grinnell-b6190515/
Book a call with Michelle: https://go.appointmentcore.com/book/IcFD4cG
Join our Facebook group for business owners to get help or help other business owners!
The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscaling
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