In this episode of The Business Ownership Podcast, Michelle sits down with Emiliano, a marketing management consultant with over 20 years of experience. They explore why many businesses jump straight into marketing execution, how marketing architecture creates clarity, and why proper planning leads to better ROI and less wasted spend. 🎧 Tune in to build marketing strategy that performs.
What if marketing worked like architecture, not guesswork? Do you know what’s actually driving your marketing results?
In this episode of The Business Ownership Podcast I interviewed Emiliano Giovannoni. Emiliano Giovannoni is a global-minded marketing executive and consultant based in Brisbane, Australia with twenty years of marketing management experience working for international organizations ranging from ASX and NASDAQ listed multinationals – to VC-funded digital start-ups in the United Kingdom, Europe, and Singapore, including leading the Social Media Marketing function for the APAC region at Microsoft.
He is the creator of the FAPI Marketing Framework™, a marketing organizational management method featured in the University of Queensland MBA program. The framework is designed to help businesses better rationalize and control their marketing functions.
He is the author of multiple marketing planning and management publications, including ‘Digital Marketing Planning,’ ranked one of the top 100 digital marketing books in 2020, and ‘Modern Marketing Architecture.’
As a UQ Strategic Marketing MBA Alumni, Certified Agile-Scrum Master, and an Associate Fellow of the Australian Marketing Institute (AFAMI CPM), Emiliano is committed to continuous professional development and learning.
His commitment to the development of the marketing profession includes Judging panelist for the yearly AMI Australian Marketing Institute Marketing Awards and participating as an industry mentor at UQ University BEL Career Mentoring Program.
Are you guessing with your marketing—or planning for results?
Check this out and rethink your approach.
Show Links:
Chasefive Website: https://www.chasefive.com/
Emiliano Giovannoni on LinkedIn: https://www.linkedin.com/in/emilianogiovannoni
Book a call with Michelle: https://go.appointmentcore.com/book/IcFD4cG
Join our Facebook group for business owners to get help or help other business owners!
The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscaling
Looking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/