In this episode, B2B marketing expert Deanna explains how the buyer's journey has evolved and why traditional lead generation no longer works. She outlines a new demand gen approach to engage buyers earlier with relevant content. Key takeaways include 72% of buyers now preferring zero sales interaction and making 80% of decisions before engaging sales. Deanna provides examples of awareness and consideration content that aligns to the modern buyer's journey, that makes clients come to you - instead of you looking for them. Check this out!
Are you trying to generate leads but your content & marketing aren't effective? Not sure what kind of strategy to use so that you make more sales & have clients looking for you?
In this episode of The Business Ownership Podcast I interviewed Deanna Shimota. Deanna Shimota is the CEO of GrowthMode Marketing. She has made it her mission to know everything about B2B marketing and demand generation. She’s on top of every tech trend and social media modulation. While she skates on the cutting edge of marketing innovation, Deanna stays grounded in a foundation of solid marketing principles. She’s used her skills and expertise to catapult multiple technology companies into high-growth mode. Now, she leads GrowthMode Marketing with the goal to help other organizations travel down this same path of success.
Learn practical tips to create awareness, nurture consideration, and drive decisions earlier in the funnel. Don't miss this tactical advice on cutting-edge B2B marketing. Check it out!
Growth Mode Marketing Website: https://growthmodemarketing.com/
Deanna Shimota LinkedIn: https://www.linkedin.com/in/deannashimota/
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