In this episode, Michelle interviewed Chloe, known as the "brand scientist," who leverages behavioral science and the science of social change to make people more visible. Chloe shares her fascinating journey from international politics and mediation to becoming a leading expert in brand visibility. Chloe discusses the concept of "under recognition" and how visibility biases impact brand success. She explains the importance of balancing industry awareness with distinctiveness to ensure your brand is stored in the right part of your audience's memory network. Chloe also shares a compelling case study of transforming a client's bland, corporate branding into a vibrant, memorable identity that resonated with their target audience. Don't miss this episode if you're looking to understand the nuances of impression and influence management and how to stand out in a crowded market. Chloe's insights are invaluable for any business owner aiming to elevate their brand's visibility and recognition. Check it out!
Want to become a memorable brand that stands out?
In this episode of The Business Ownership Podcast I interviewed Chloé Nwangwu. Chloe is The Brand Scientist & speaker on Visibility Biases in branding She is the director of Nobiworks. Chloe introduced an interesting concept: the balance between being industry aware and distinct. She explained that while it's important for a brand to look like it belongs to its industry, it also needs to be distinct enough to be memorable. This balance ensures that the brand is stored in the right part of the audience's memory network, making it more likely to be recalled when a decision is being made.
Learn how to become visible & build your brand. Check this out!
Show Links:
Monthly Visibilty Clinic: https://www.nobiworks.com/the-clinic
Chloé Nwangwu on Linkedin: https://www.linkedin.com/in/nwangwu/
Book a call with Michelle: https://www.AwarenessStrategies.com/m30
Join our Facebook group for business owners to get help or help other business owners! The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscaling
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