Dive into the power of cultural relevance and branding in this episode of The Business Ownership Podcast! Michelle sits down with Roy Pari, a bilingual marketing expert with over two decades in advertising, to explore how brands can move beyond discounts to build loyal fan bases. From crafting campaigns that resonate with bilingual audiences to leveraging transcreation for meaningful messaging, Roy shares invaluable tips for thriving in multicultural markets. Plus, hear behind-the-scenes stories of his work with Toyota and how cultural sensitivity can transform brand presence. Tune in for actionable insights to elevate your marketing game!
Does your brand rely on price cuts instead of building lasting loyalty? Are your ads speaking the language of your audience?
In this episode of The Business Ownership Podcast I interviewed Roy Pari. Roy is a bilingual, bicultural advertising creative with twenty years of experience working in both the General and U.S. Hispanic markets. While his background is in art direction and design, Roy’s also a copywriter, whose written adverts in English and Spanish for tv, radio, print, digital and social media campaigns.
Having lived in the U.S. and Latin America, Roy grew up with a dual mindset that’s given him the ability to look at the world from an immigrant or American perspective. Throughout his career, he’s utilized this understanding cultural nuances and experiences to create successful advertising campaigns for brands like Toyota, T-Mobile, Nestlé USA, and Universal Studios Hollywood.
Currently, Roy works as an independent advertising and marketing creative, providing creative services for advertising agencies, individual companies and brands looking for bilingual advertising, design, and marketing solutions.
Does your marketing message resonate across cultures?
Learn how to captivate bilingual markets & why your brand is more than a price tag. Check this out!
Show Links:
Roy Pari Cre8 Brands Website: https://cre8brands.com
Roy Pari on LinkedIn: https://www.linkedin.com/in/cre8brands/
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