The Business Ownership Podcast

Advertising Strategies - Hemant Varshney 7-8 Figure Special Series

Episode Summary

Ever wondered how to scale your business to a multi-million dollar one? In this episode of 7-8 Figure Special Series, Michelle interviewed Hemant, founder and CEO of DigiCom, a growth marketing agency specializing in e-commerce and direct-to-consumer brands. Hemant shares his journey from learning digital marketing through YouTube to scaling businesses from $2 million to over $20 million in revenue. Hemant dives into the importance of understanding funnel metrics, the art and science behind ad performance, and how to optimize ad campaigns across various platforms like Facebook, Google, and TikTok. He also discusses the significance of branding, the impact of AI on content creation, and the necessity of continuous testing to stay ahead of market changes. Whether you're struggling with ad performance or looking to scale your business, this episode is packed with actionable insights and strategies to help you achieve your goals. Don't miss Hemant's expert advice on navigating the complexities of digital marketing and growing your business to new heights!

Episode Notes

Want to improve your ad performance and increase your revenue?

In this episode of 7-8 Figure Special Series I interviewed Hemant Varshney. CEO and Founder of DigiCom, a growth marketing agency generating scale for venture-backed DTC brands. Hemant has 14+ years of expertise leading various teams in strategic business planning, digital marketing, product development & innovation to record-breaking revenue and growth targets within large-size Fortune 500 companies to hyper-growth startups.

Learn how to increase your revenue using advertising strategies. Check this out!

DigiCom Website: https://www.digicom.io/

Hemant Varshney LinkedIn: https://www.linkedin.com/in/hvarshney/

Book a call with Michelle: https://go.appointmentcore.com/book/IcFD4cG

Join our Facebook group for business owners to get help or help other business owners!

The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscaling

Looking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/